"What does it take to get people civically engaged?" - This project was created for my design studio class, the assignment was to generate imagery that would appeal to voters in my age group on social media. I created a series of motion graphics and stills for an Instagram campaign. The imagery I generated was based on a survey I conducted, the results showed that most youth voters feel like their vote doesn't matter or that issues don't affect them. The graphics I created are visualisations of how every vote really does matter!