NIKE — I.S.P.A.

With the Something Special Studios team I helped conceptualize and design the launch of Nike’s I.S.P.A live event – an at-home digital experience that introduced I.S.P.A to both the press and public. We designed an online meeting space comprised of interactive modules and live briefing sessions with members of the I.S.P.A Design Team. These modules – a social asset generator that used an algorithm to create 1-of-1 digital collages, a digital zine made in partnership with Prodism Magazine, a tile game that unlocked a hidden deep-link to the SNKRS app, and more – led to a live webinar on the I.S.P.A ethos and collection, in addition to a community design challenge. Throughout the experience, a Q+A chat tool allowed for live interaction between the I.S.P.A Design Team and guests. I.S.P.A LIVE successfully took the nuances of a live experience – the welcome moment, the social interaction, the entertainment – and injected this energy and journey into the digital sphere.